Magic Noodle

Role: UI/UX Designer & Illustrator
Deliverables: Responsive Website Design & Custom Editorial Illustrations
Tools: Figma, Adobe Illustrator

 

​Magic Noodle is a modern culinary brand dedicated to bringing the authentic art of hand-pulled noodles to a global audience. The goal of this project was to design a responsive, high-converting website that blends seamless digital e-commerce with rich cultural storytelling. To elevate the brand identity, I designed a bespoke series of custom illustrations detailing the legendary origin story of Lanzhou Beef Noodles, creating an immersive digital experience that connects diners to the heritage behind their food.